The A One Story: Environmentally Friendly Oral Hygiene Made Simple

Every year the world uses some 13 million tonnes of plastic. Around 10 million tonnes of this ends up discarded into the ocean while the rest goes to landfill sites. Most man-made plastics are not recyclable and are thrown away once they have served their purpose. Here at A One we passionately believe it doesn’t need to be this way. So we set out on our mission to change the world, one smile at a time.

Inspired by our desire to reduce plastic waste we determined we would try to replace some of those everyday, disposable objects and replace them with biodegradable, compostable, recyclable and sustainable products, instead. It doesn’t take too much imagination to realise that the average person goes through 4 or 5 disposable toothbrushes a year – and we decided that one small change in the oral hygiene department could positively influence the world for generations to come.

We set out to create a From Earth To Earth (F.E.T.E.) range of recyclable oral hygiene products and developed some wonderful Bamboo Toothbrushes as a result. These are fully recyclable and are made from 100% renewable resources. Best of all they cut out some 3.4 billion plastic toothbrushes that are disposed of every year to end up in landfill sites or in our oceans.